07 August 2012

The London 2012 Font



Whenever I see a typeface that looks interesting, two questions usually pop into my head.
1. "What font is that?"
2. "How can I get it?"
I've become a bit of a font enthusiast. I have my list of favorites (Standard Medium), my least favorites (Comic Sans), and fonts that are so overused, I wish people would use them less (Arial and Times New Roman).

Recently, I've been watching the Olympic Games, and pretty much wherever there's a playing field, the text, "London 2012" appears, written in an interesting font. As it always does when I see an interest font, that first question popped into my mind. "What is that font?"